{"m1":[],"m2":[],"m3":["resume_head","resume_name","resume_base_info","resume_job","resume_edu","resume_work","resume_hobby","resume_skill","resume_internship","resume_honor","resume_project","resume_portfolio","9a556835-83d1-4bec-8b3c-8381b4699c3e","823c99b7-f176-4ab9-ac6d-f6fe0b09a706","resume_summary"],"m4":[]}
.resume_main[data_color] .skill_item .skill_slider span::before{background-color:${color};}
.resume_main[data_color] .skill_slider s i{background-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_01.skill_item .skill_slider s {border-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_01.skill_item .skill_slider s i{background-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="average"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="average"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 #ccc, 72px 0 0 #ccc, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="good"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="good"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 #ccc, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="advanced"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="advanced"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 ${relative_skill_color}, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="expert"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="expert"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 ${relative_skill_color}, 96px 0 0 ${relative_skill_color}, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="average"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 #ccc,63px 0 0 #ccc,72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="good"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 #ccc,72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="advanced"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 ${relative_skill_color},72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="expert"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 ${relative_skill_color},72px 0 0 ${relative_skill_color},81px 0 0 #ccc;}
.resume_main[data_color] .hobby_item .hobby_item_con .hobby_item_list a.alifont{border-color:${relative_hobby_color};color:${relative_hobby_color}; }
/* ������ */
.resume_main[data_color] .resume_cover .cover_html svg [data-svg="fill"] {fill:${color};}
.resume_main[data_color] .resume_cover .cover_html svg [data-svg="stroke"] {stroke:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-svg="fill"] {fill:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-svg="stroke"] {stroke:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-fill="fill"] {fill:${color};}
.resume_main[data_color] .resume_cover[data-type="07"] .resume_cover_avatar{border-color: ${color};}
.resume_main[data_color] .resume_cover[data-type="07"] .resume_cover_content{background:${color}}
.resume_main[data_color] .resume_cover[data-type="07"] .cover_item_list a.alifont{color: ${color};}
.resume_main[data_color] .resume_cover[data-type="08"] .resume_cover_content::after{background:${color}}
.resume_main[data_color] .resume_cover[data-type="09"] .resume_cover_content{background:${color}}
.resume_main[data_color] .resume_cover[data-type="09"] .cover_item_list a.alifont{color: ${color};}
.resume_main[data_color] .resume_cover[data-type="10"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="11"] .resume_cover_content{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="14"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="15"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="19"] .resume_cover_word::before{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="20"]{background-color:${color}}
.resume_main[data_color] .resume_letter[data-type="06"]{background-color:${color}}
.resume_main[data_color] .resume_letter[data-type="12"]{background-color:${color}}
.resume_main[data_color] .resume_item .resume_item_list_title span.time div{border-bottom-color:${color};}
.resume_main[data_color] .default_html svg path{fill:${color};}
-
教育背景
-
2010.09-2014.06
锤子简历大学
广告学专业 本科学历
-
工作经验
-
2018.04-至今
锤子简历公司
广告创意文案策划
- 负责公司品牌战略规划、企业品牌、项目xx品牌、产品品牌建设与管理,负责企业品牌影响力的整体提升;
- 负责品牌传播、产品推广、公关传播、运营等方面的策划和管理工作,把控品牌调性和出品品质;
- 统筹新媒体(微信、微博、微淘、抖音、小红书)及各平台(淘宝客、聚划算)等建设与维护;
- 规划与制定用户运营策略及对微信公众号运营,保持微信公众号粉丝增量及活跃度;定期对平台用户购买行为数据进行管理、分析,不断完善用户运营体系;
- 针对不同用户活跃周期制定并执行激活、唤醒等用户的营销活动,提高用户的复购和留存;负责品牌建设和管理工作,审定各类宣传推广品牌形象的公关活动工作,负责活动及异业商家合作的的渠道扩展工作;
- 负责主持项目市场推广、活动方案、现场执行、平面制作、宣传推广、媒体选用等。
2014.07-2017.12
锤子简历公司
广告创意文案策划
- 参与品牌形象建设管理,协助制定品牌宣传、促销策略、媒体传播计划,参与企业及品牌方案的撰写,负责企业画册、广告画册的创意文案工作。
- 负责品牌活动与教学需求的有机结合,根据不同的活动内容撰写相应的教学题材,负责品牌、市场、产品、活动、新媒体等项目的方案策划,品牌方案撰写、汇报PPT制作等工作。
- 参与品牌形象建设管理,协助制定品牌宣传、促销策略、媒体传播计划以及项目方案的组织、审核;合理规划活动预算及宣传费用,拓展各类广告商、供应商等合作方资源。
- 根据各方资源制定富有创意、迎合热点及节日的活动或专题策划;负责执行推进营销活动、统筹协调活动资源,收集活动反馈并进行跟踪分析总结;对活动效果负责,不断完善活动方案。
- 了解行业动态,分析竞品,开展市场调查工作,掌握市场最新动态,并及时总结;负责文旅活动策划和统筹,独立撰写活动方案及落地执行。
- 关注新闻热点,结合客户需求,策划创意活动方案;参与活动现场执行,协调控制活动计划和进程;按规划原则和设计规范,对项目进行分析,提供合理有效的策划方案。
-
自我评价
-
熟悉品牌策划、活动策划、各种文案编写、微信运营与维护,具有文案策划专业能力,有良好的沟通能力、团队合作精神,具有较强的文字组织能力与文案策划写作经验。热爱文学、创作和阅读,关注时事热点,不断提高自身的文案素养与水平。
-
作品展示
-
+(支持jpg/png格式,单张图片不超过2M,最多支持添加8张图片)
-
项目经历
-
2018.09-2019.04
锤子简历项目
负责人
项目描述:- 东洋轮胎更名通伊欧轮胎后,市场认知度比较低,微信公众号内容单一、文章阅读量低、视觉风格老旧、排版单一,希望能够有所改善。
责任描述:- 研究目前品牌现状,了解产品架构及分类,调研轮胎品牌行业现状,竞品微信现状及策略,结合品牌产品情况,对公众号重新定位;
- 根据品牌定位及产品细分,搭建微信公众号框架、规划内容、规范视觉;
- 以节日、热点、品牌或产品动态为素材,进行内容及活动的规划结合,并不时使用海报、创意排版、长图文等不同形式,提升用户活跃度;
-
其他
-
- 技能: Office,MS Office,活动策划,战略规划