{"m1":[],"m2":["resume_head","resume_name","resume_base_info","resume_skill","resume_hobby","1ef9e808-1afd-49dc-b82c-90df4c82684b","resume_summary"],"m3":["resume_job","resume_edu","resume_work","resume_honor","resume_internship","resume_project","resume_portfolio","5ca9bc6b-b27a-4f17-ba87-50a33144408b"],"m4":[]}
.resume_main[data_color] .skill_item .skill_slider span::before{background-color:${color};}
.resume_main[data_color] .skill_slider s i{background-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_01.skill_item .skill_slider s {border-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_01.skill_item .skill_slider s i{background-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="average"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="average"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 #ccc, 72px 0 0 #ccc, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="good"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="good"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 #ccc, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="advanced"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="advanced"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 ${relative_skill_color}, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="expert"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="expert"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 ${relative_skill_color}, 96px 0 0 ${relative_skill_color}, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="average"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 #ccc,63px 0 0 #ccc,72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="good"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 #ccc,72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="advanced"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 ${relative_skill_color},72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="expert"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 ${relative_skill_color},72px 0 0 ${relative_skill_color},81px 0 0 #ccc;}
.resume_main[data_color] .hobby_item .hobby_item_con .hobby_item_list a.alifont{border-color:${relative_hobby_color};color:${relative_hobby_color}; }
/* ������ */
.resume_main[data_color] .resume_cover .cover_html svg [data-svg="fill"] {fill:${color};}
.resume_main[data_color] .resume_cover .cover_html svg [data-svg="stroke"] {stroke:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-svg="fill"] {fill:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-svg="stroke"] {stroke:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-fill="fill"] {fill:${color};}
.resume_main[data_color] .resume_cover[data-type="07"] .resume_cover_avatar{border-color: ${color};}
.resume_main[data_color] .resume_cover[data-type="07"] .resume_cover_content{background:${color}}
.resume_main[data_color] .resume_cover[data-type="07"] .cover_item_list a.alifont{color: ${color};}
.resume_main[data_color] .resume_cover[data-type="08"] .resume_cover_content::after{background:${color}}
.resume_main[data_color] .resume_cover[data-type="09"] .resume_cover_content{background:${color}}
.resume_main[data_color] .resume_cover[data-type="09"] .cover_item_list a.alifont{color: ${color};}
.resume_main[data_color] .resume_cover[data-type="10"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="11"] .resume_cover_content{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="14"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="15"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="19"] .resume_cover_word::before{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="20"]{background-color:${color}}
.resume_main[data_color] .resume_letter[data-type="06"]{background-color:${color}}
.resume_main[data_color] .resume_letter[data-type="12"]{background-color:${color}}
.resume_main[data_color] .resume_m3 .resume_item dt span.resume_item_title_span{background-color:${color}}
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姓名
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锤子简历
两年媒介经验,对各类KOL了如指掌,谈判能力强,自带相关资源 (微信,微博,今日头条,小红书等
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教育背景
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2010.09-2014.06
锤子简历大学
新闻学
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工作经验
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- 根据市场调研及竞品信息梳理,辅助初创品牌定位策略。整合公司传播素材,撰写品牌故事,为品牌背书;搭建和运营品牌自身的推广平台,主要包括官网的搭建和自媒体(微信、微博)日常运营管理;
- 制定阶段性的品牌传播规划,如初期品牌的基础口碑建设(涵盖百科词条、SEO搜索引擎优化、关键词搜索、网络软文推广等);策划推广活动,配合销售渠道整合传播素材;
- 与媒体、公关公司合作,负责新闻发布会、展会相关活动,撰写媒体发布新闻稿件,跟踪监测传播效果,并整理汇总;
- 执行品牌战略规划,配合产品线开发,梳理产品知识,提炼产品卖点,为销售部提供产品培训基础产品信息;
- 对接品牌包装设计部分工作:产品包装升级设计方案、新品包装、产品主KV及产品套盒文案信息的输出;
- 配合市场部相关物料的制作:品牌手册、产品折页、招商手册及线下活动物料(如X展架、立牌、瓶颈贴等)文案内容;
2014.07-2017.12
锤子简历公司
资深媒介策划
- 深度沟通、维护媒体关系,包括媒体中高层编辑记者,市场公关等。负责媒体资源(纸媒、 网媒、自媒体等)的拓展和合作洽谈;
- 整合品途网关注领域相关的媒体关系,定期与相关方拜访联络,了解市场动向;
- 制定并执行品途科创大赛品牌传播计划,配合公司市场运营活动进行推广;
- 根据品途业务需求拓展新媒体及资源、在内容传播方面组织建设起高效的媒体传播通道;
- 负责品途集团公众号的运营,每周策划适合品途品牌调性的专题及发布公司最新活动情况;
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自我评价
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本人工作认真负责,具有较强的团队领导和合作精神,原单位(北京博视得广告有限公司)是4A广告公司,期间,本人工作踏实有耐心,刻苦耐劳,善于发现问题并解决问题,并得到认可。
另外,本人曾服务各广告代理公司和各大品牌直接客户,对数据敏感,熟悉各数据系统(央视索福瑞、CTR市场研究,AC尼尔森,中天户外等),分析能力强,在媒体推介中,能提出新的观点和创意
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作品展示
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+(支持jpg/png格式,单张图片不超过2M,最多支持添加8张图片)
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其他
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技能:- Office,MS Office,市场调研,运营管理,战略规划,搜索引擎优化
语言能力:
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项目经历
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2018.06-2019.04
锤子简历项目
负责人
项目描述:根据市场分析、公司战略及其他情况制定品牌推广战略及广告宣传规划;
分管集团广州区域项目全媒体投放、议价、资源整合;
建立媒体稳定良好关系;
建设集团总部品牌vi输出系统及楼盘项目品牌形象多项策划;
舆情监控,建立及完善公关危机方案,处理集团楼盘危机实时妥善解决;
参与项目策划团队、外包合作公司相关楼盘的策划工作给与建议并配合执行;