{"m1":["resume_head","resume_name","resume_base_info"],"m2":[],"m3":["resume_job","resume_edu","resume_work","resume_hobby","resume_skill","resume_honor","resume_summary","resume_internship","resume_project","resume_portfolio","a2884c02-b56a-45bc-a4a3-9ca0299f4278","64e51de7-ae7e-4795-b534-94baf1391c2a","816a9227-2ee8-4b2a-9368-78f065f26482"],"m4":[]}
.resume_main[data_color] .skill_item .skill_slider span::before{background-color:${color};}
.resume_main[data_color] .skill_slider s i{background-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_01.skill_item .skill_slider s {border-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_01.skill_item .skill_slider s i{background-color:${relative_skill_color};}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="average"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="average"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 #ccc, 72px 0 0 #ccc, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="good"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="good"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 #ccc, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="advanced"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="advanced"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 ${relative_skill_color}, 96px 0 0 #ccc, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_04.skill_item .skill_slider[data_level="expert"] i,.resume_main[data_color] .skill_style_07.skill_item .skill_slider[data_level="expert"] i{box-shadow:24px 0 0 ${relative_skill_color}, 48px 0 0 ${relative_skill_color}, 72px 0 0 ${relative_skill_color}, 96px 0 0 ${relative_skill_color}, 120px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="average"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 #ccc,63px 0 0 #ccc,72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="good"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 #ccc,72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="advanced"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 ${relative_skill_color},72px 0 0 #ccc,81px 0 0 #ccc;}
.resume_main[data_color] .skill_style_08.skill_item .skill_slider[data_level="expert"] i{box-shadow:9px 0 0 ${relative_skill_color}, 18px 0 0 ${relative_skill_color}, 27px 0 0 ${relative_skill_color}, 36px 0 0 ${relative_skill_color}, 45px 0 0 ${relative_skill_color},54px 0 0 ${relative_skill_color},63px 0 0 ${relative_skill_color},72px 0 0 ${relative_skill_color},81px 0 0 #ccc;}
.resume_main[data_color] .hobby_item .hobby_item_con .hobby_item_list a.alifont{border-color:${relative_hobby_color};color:${relative_hobby_color}; }
/* ������ */
.resume_main[data_color] .resume_cover .cover_html svg [data-svg="fill"] {fill:${color};}
.resume_main[data_color] .resume_cover .cover_html svg [data-svg="stroke"] {stroke:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-svg="fill"] {fill:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-svg="stroke"] {stroke:${color};}
.resume_main[data_color] .resume_letter .letter_html svg [data-fill="fill"] {fill:${color};}
.resume_main[data_color] .resume_cover[data-type="07"] .resume_cover_avatar{border-color: ${color};}
.resume_main[data_color] .resume_cover[data-type="07"] .resume_cover_content{background:${color}}
.resume_main[data_color] .resume_cover[data-type="07"] .cover_item_list a.alifont{color: ${color};}
.resume_main[data_color] .resume_cover[data-type="08"] .resume_cover_content::after{background:${color}}
.resume_main[data_color] .resume_cover[data-type="09"] .resume_cover_content{background:${color}}
.resume_main[data_color] .resume_cover[data-type="09"] .cover_item_list a.alifont{color: ${color};}
.resume_main[data_color] .resume_cover[data-type="10"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="11"] .resume_cover_content{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="14"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="15"]{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="19"] .resume_cover_word::before{background-color:${color}}
.resume_main[data_color] .resume_cover[data-type="20"]{background-color:${color}}
.resume_main[data_color] .resume_letter[data-type="06"]{background-color:${color}}
.resume_main[data_color] .resume_letter[data-type="12"]{background-color:${color}}
.resume_main[data_color] .resume_item dl dt span.resume_item_title_span,.resume_main[data_color] .name_item .name-con .name{color:${color};}
.resume_main[data_color] .resume_item dl dt{border-bottom-color:${color};}
.resume_main[data_color] .resume_item dl dt span.resume_item_title_span{color:${color};}
-
教育背景
-
2012.09-2016.06
锤子简历大学
市场营销
-
工作经验
-
- 熟练操作百度,搜狗,神马,360等各类平台账,对各主流信息流平台如百度、头条、广点通、均有所涉及。
- 深入分析竞价关键词及定位其人群价值,根据效果,合理调整推广策略,分析着陆页、创意、相关关键词的营销价值,合理优化着陆页等,提升推广效果。
- 分析并关注整体投放及各渠道、账户、细分项目的数据,从各个维度分析投放各层级如展现,点击,对话/线索,预约,成交等各个环节的转化情况。
- 依据公司网络运营目标,制定SEM网络推广投放策略方案,把控各个渠道的推广方向及结果,根据各类推广渠道制定调整方案。
- 定期对 SEM 全流程数据进行总结与分析,包括广告曝光量、点击量、消费、点击成本、页面转化、咨询/线索量、成交量等。
- 不断推进 SEM 全流程各环节的优化和改善,做到精准营销,提高转化率,降低转化成本,提高转化数量,提升ROI。
2016.07-2017.12
锤子简历公司
SEM
- 对投放结果进行分析、总结,并根据分析结果持续优化投放策略,提高投资回报率,控制成本,独立负责百度/搜狗/360/神马推广账户的广告投放及日常管理,对搜索渠道引流结果负责。
- 在关键词、广告创意、帐户结构等各个环节的优化,持续提出策略调整并实施,调整广告创意,找到最优质的策略,定期与搜索媒体进行沟通,了解其产品变化,并灵活应用到方案当中。
- 负责客户百度推广帐户投放计划的制定、执行,通过电话与客户进行有效沟通了解客户需求完,寻找意向客户。
- 根据数据进行分析形成报告,改进关键词策略,竞价策略,定期与合作客户进行沟通,挖掘客户的最大潜力,建立良好的长期合作关系,护客户推广账户,定期制定数据报告形成反馈。
-
自我评价
-
1、3年以上SEM竞价经验,1年大型医疗集团竞价工作经验,实操竞价账户日消费过万;
2、熟悉百度、搜狗、360、神马搜索推广账户搭建及操作,账户结构、关键词、创意等优化,以及账户效果监控;
3、熟悉信息流广告推广,如今日头条、百度信息流等;
4、熟练使用excel,对数据较为敏感,有较强的数据分析能力;
5、熟悉网站分析,熟练运用SEO优化,了解网站结构,熟练运用百度统计、CNZZ等网站流量分析工具,有 WordPress、DEDECMS建站经验;
-
作品展示
-
+(支持jpg/png格式,单张图片不超过2M,最多支持添加8张图片)
-
其他
-
- 技能: Sem,Office,Photoshop,MS Office,装修设计,数据分析,绩效考核,市场营销
-
项目经历
-
2018.06-2018.10
XXX竞价转化成本优化
- 项目描述:该项目以装修设计为主,只做家装,市场竞争较激烈。
- 项目职责:负责天津地区SEM投放及优化。项目前期转化成本较高,转化较难。后续通过对推广策略调整,着陆页修改,与咨询的对接,使项目得到提升。
- 责任描述:在该项目中任SEM推广专员,负责该项目得推广方向及实施;调整投放方式以及寻找转化点,并保持转化效果;通过数据分析,精准流量,优化账户。
-
自我评价
-
- 做任何事情,要么不做,要做就要把它做好,本人喜欢专研,特别是对方做得好的方面,会尽最大努力去研究搞懂它来为己所用。踏实认真、待人真诚,注重团队的工作效率,根据因人而异的原则合理分配团队成员的工作任务及目标,通过绩效考核激励机制来激发团队成员的自信心、责任感、荣誉感和归属感。