市场营销英文简历模板范文:
Education
2、1X.3-201X.6: Bachelor of Business Management •Marketing, Huanzhu Resume University 1
Master's degree, excellent grades during the study period, active participation in school activities, the fourth council member of the EE Alumni Association of Renmin University Business School, vice president of psychology of Renmin University Business School EE Alumni Association, backbone of the own cross-country club of Renmin University Business School, Served as the chief director of the EE Alumni Association Annual Meeting of the 2020 Renmin University Business School, responsible for the program arrangement, site survey, host selection, program effect evaluation, leading director group members and school leaders, logistics, sponsorship, and suppliers , Volunteers, etc., participate in the planning of the EE Business School Games of the People’s University in 2019 Responsible for coordinating athletes and logistics support.
2、1X.9-201X.6: Bachelor of Resource Environment and Urban-Rural Planning Management, Huanzhu Resume University 2
1、The President of the Student Union of the School of Geography and Environmental Sciences
Organized various cultural and educational activities of the School, and won the second prize of the National College English Contest C, the third prize of the National College Student Extracurricular Science and Technology Competition, the Provincial Encouragement Award, and the National Undergraduate Entrepreneurship Competition.School-level excellence awards, etc.I have obtained the English 4-6level and also have experience in hosting.In addition to learning, I really like to participate in various sports such as badminton, table tennis, basketball.
2、Minister of Culture and Sports Department of Guizhou Normal University
Work Experience
2、1X.11-Present: Regional Marketing Manager, North Region, Huanzhu Resume Company 1
1、Coach and guide ARCFOX dealer marketing team to develop sales-driven marketing plan, and budget planning, in accordance with sales plan;
2、Analyze dealers' activity data and performance analysis, guide dealers to improve plans/actions according to the target reference value of sales task;
3、Cooperate with various departments (brand, user development, public relations) to develop brand promotion plans and cooperation projects in Beijing, jointly implemented large-scale events, press conferences, brand co-operation, etc., and planned live broadcast of official accounts.
4、Responsible for the North Auto show project;
5、Analyze the rationality of dealers' marketing planning budget, check and supervise the cancellation and dealers' refund;
6、Dealer CI/VI management, and supervise live broadcasting and we media communication;
7、Regional training and seminars to improve dealers' overall marketing capabilities, including brand image, activity norms, customer retention, innovative projects, live broadcasting incubation, etc;
8、Responsible for regional joint activities and delivery, and docking series activities of key national and central enterprises.
Plan and implement projects:
2、23 Beijing Strawberry Music Festival
2、23 Beijing Half Marathon sponsorship
2、23 ARCFOX and Guoan cooperation project
2、23 ARCFOX International Auto Show
2、23 CCTV Financial Car Show •ARCFOX interview
2、23 ARCFOX automotive strategic partner Appreciation Party •Huawei Beijing Station
2、23 ARCFOX Beijing joint Spring camping & test drive meeting
2、23 Tianjin Intelligence Conference
2、23 ARCFOX Beijing area slow flash & flash flash project
2、23 ARXFOX and China Construction Group test drive meeting
North dealers' key activities supervision
2、1X.7-201X.11: Regional Marketing Manager, Huanzhu Resume Company 2
1、Responsible for the market strategy and planning of Infiniti eastern region (Jiangsu, Zhejiang and Shanghai), including online advertising, market activities, customer protection activities and other activities submitted to review and supervise the implementation effect of activities;
2、Responsible for the whole process management of east China Auto Show project;
3、According to the overall product development and market situation, make full use of IP/ different industry/brand resources to carry out regional cross-border cooperation and improve brand awareness and exposure;
4、Responsible for sales process management in the eastern region, including process management KPI data feedback, DCC lead follow-up rate, test drive rate, order conversion rate and other indicators data information follow-up and analysis and improvement;
5、Planned and implemented national new media training and operation management for distributors, including designated guidance manuals, in-store guidance for distributors, new media ranking and rewards for distributors, and monthly drug shaking competition for distributors;
6、Planned and implemented nationwide we-media communication programs for dealers, including dealer official account, Douyin, live broadcast, moments of friends, enterprise wechat, video RBT, AUTOhome BBS Posting, door-to-door visits and car owner interviews and dealer incentive policies;
7、National in-depth test drive project operation, including project operation, vehicle management with Party B, small program development, order management and dealer verification and cancellation, etc.
Plan and execute projects:
2、22 Infiniti East Auto Show project
Infiniti East Region Tiktok account and broadcast studio planned and operated
2、22 Infiniti East Region joint 818 promotion activities
2、22 Infiniti East Brand new QX55 launch event
2、21-2022 Infiniti national dealers‘ new media training and incubation
2、21-2022 Infiniti national dealer in-depth test drive project
2、21-2022 Infiniti distributor vertical media operation , and DCC operation coaching
2、22 Q2 Infiniti national dealers' media communication project
2、1X.7-201X.11: Regional Marketing Manager, Huanzhu Resume Company 3
Ensuring that all marketing initiatives, campaigns, promotional programmes and customer events are carried out on time, within budget and in compliance with Porsche quality standards and requirements.
Responsible for establishing and maintaining good relationships with customers and potential customers, predicting and meeting customer requirements for automobiles, products and services, and improving customer satisfaction and loyalty through marketing activities.According to the annual business goals of Porsche China and the Porsche Center , formulate annual market plans, performance goals and market work plans;
Handle public relations crisis and maintain media relations;
According to the performance goals decomposed by the market department, track, adjust and assess performance in time to ensure that employees achieve performance goals; formulate annual market department personnel planning according to the annual goals of the market department;
Develop a marketing team.
Planning and executing activities reference Fuel E-Summer, Enjoy Extreme Speed FE Watching Day Series Activities Porsche Approved Warranty Day Porsche Design Week North Spring E is full of Taycan electric vehicle open day Extraordinary Inspiration Unstoppable PCCA Spectator Day
2、1X.7-201X.11: Regional Marketing Manager, Huanzhu Resume Company 4
1、Develop integrated marketing events based on the company's goals, including online and offline activities, brand promotion and implementation, including overall marketing plan planning, event execution, publicity material production, data effect analysis, summary reporting, etc.
2、Responsible for supervising the implementation of activities in regional/city exhibition halls, managing established goals, and evaluating KPIs.
3、Car owner community event operation, including car owner APP community event planning, content and topic management.
4、Cross-industry resource integration, such as sponsorship, provision of conference cars, static display, seminar sharing cars, etc.
5、Video creative planning and operation management of official accounts of live broadcast platforms and vertical media platforms, such as Tik Tok, Snack Video, Red Booklet, Bilibili, Pacific Auto, Autohome, Dcar.
6、Cooperate with suppliers to complete marketing goals.
Planning and implementation of activities reference:
In 2020, Borgward Automotive warm winter event , Borgward Double Eleven Cars Festival, Borgward short video and Tik Tok promotion, Borgward car owner APP , May-October Borgward mid-year Compaign, Coopertated with Tmall and Buy Togehter E-commerce platform.In 2019, Borgward factory live broadcast room.
self-evaluation
1、 years of experience in large-scale events, 6 years of luxury car brand marketing experience, team leadership experience and ability, data analysis ability, pursuit of innovation, strong coordination, clear organization, strong planning, English use and expression skills, more than 3 years of new Experience in media communication and docking with the media, proficient in using PS software, writing of promotional campaigns, and digital marketing.
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