Marketing Professional Resume

Intended Position

Brand Marketing Management

Educational Background

Phantom University

*20xx.9 - 20xx.7*

Major: Advertising (Planning)

Minor Courses: Fashion Design, Business Photography, Sketch

Key Courses:

● Introduction to Advertising

● Marketing Planning

● Advertising Planning and Creativity

● Economy and Management

Work Experience

Huanzhu Resume Company 1

*Account Manager | 20xx.9 - 20xx.7*

Service Brand: Galaxy Macau

● Led renovation and optimization of three official websites (Galaxy, Star World, Broadway)

● Conducted market research and competitive analysis for UI/UX design

● Managed project lifecycle from proposal to implementation, coordinating team members

● Optimized website architecture and content modules for clarity

Service Brand: IBM

● Developed B2B online communication strategies for AI, blockchain, and cloud solutions

● Created integrated marketing plan for IBM Think Forum Internet Conference

● Managed IBM Cloud website optimization and AI collaboration projects

Customer Brand: Lenovo

● Developed marketing plans for Lenovo Xiaoxin and Yoga product lines

● Coordinated cross-platform campaigns (JD 618, summer promotions)

● Executed social media strategy for "HuaHuo Night in Shanghai" launch event

Huanzhu Resume Company 2

*Senior Account Manager | 20xx.8 - Present*

Service Brand: Nestle

● Planned "Nestle JD Coffee Day" e-commerce campaign

● Managed video content production across TikTok, Xiaohongshu

● Achieved 105% exposure targets with 28% conversion rate

Service Brand: Yili

● Developed 2020 Winter Olympics co-branding strategy

● Created record-breaking camouflage packaging campaign (28% conversion)

● Designed "Yili Winter Olympic College" integrated marketing program

Huanzhu Resume Company 3

*Project Manager | 20xx.3 - 20xx.9*

Service Brand: Shilla Duty Free

● Executed Angelababy celebrity campaign (3M Weibo interactions)

● Managed KOL trips to Seoul/Jeju for content creation

● Produced monthly social media analytics reports

Huanzhu Resume Company 4

*Intern | 20xx.3 - 20xx.3*

● Supported Lenovo mobile/TV media campaigns

● Contributed to product naming for Lemon smartphone series

Self-Evaluation

● 5 years in international 4A agencies (IBM, Lenovo, Nestle, Yili)

● Expertise in digital/social/e-commerce integration

● Strong project management with 105% KPI achievement record

● Fluent in Mandarin and English

● Passionate about emerging marketing technologies

*Note: All dates marked with "20xx" should be replaced with actual years*

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